Mission

Digital and analogue sales turn their backs on each other

Clarification of roles

The role of sales in complex digitisation projects

11 Min.Complex digitisation projects can only be successfully implemented if the needs of the project stakeholders can be reconciled.

K. Ghaffari - gbcc.eu 10. May 2023

Efficiency: employees try to achieve the intended output even faster

Effectiveness

The concept of efficiency makes it difficult to build an agile organisation!

9 Min.Increasing efficiency is the topic on everyone’s radar screen. However, the implicit assumptions do not fit with agility.

K. Ghaffari - gbcc.eu 9. September 2022

Display

Profitability is risky & depends on the human factor

11 Min.Trying to assess profitability by comparing a number from the profit-and-loss account (P&L) to a reference value inevitably leads to the wrong measures.

K. Ghaffari - gbcc.eu 31. December 2019

Mission

The role of sales in complex digitisation projects

The concept of efficiency makes it difficult to build an agile organisation!

Profitability is risky & depends on the human factor

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